TU Today keeps the campus informed about news, events and announcements that have broad impact in our community. It is sent via email to students, faculty and staff every weekday during the academic year and every Tuesday and Thursday during the summer and winter terms. TU parents, friends and community members can subscribe to TU Today by emailing tutoday@towson.edu.
Content Guidelines
TU Today announcements must be:
- university-specific,
- timely
- broadly relevant to the campus community
Examples of posts include:
- announcements about scholarship opportunities or organizational changes
- information about new or updated programs or policies
- service interruptions or closings
- campuswide deadlines
Content that is personal in nature, related to employment opportunities, promoting programs or organizations not sanctioned by TU, expressing personal viewpoints or that applies to a small group is not appropriate for TU Today. Announcements related to official retirement parties or other individual faculty/staff celebrations may only be posted through the TU Today administrator. Announcements should not be posted for events happening on the day of the email; those should be posted in the main events calendar for inclusion in the “Today’s Events” section of the email.
Best practices
Keeping announcement content clear and concise makes your message easy to read, helping it get through to its intended audience. Announcement content should include a short headline summarizing the topic along with a message that answers the key information about that topic (who, what, where, when, why). Link to websites for additional details and always include appropriate contact information. For scannability, departments with multiple announcements to post on one day should combine them into one announcement broken into sections for each topic. Content should be thoroughly proofread and approved by the department head or organization president prior to posting. For accessibility reasons, attachments and graphics with text should not be used.
Post frequency
To make TU Today easily scannable, announcements should run one time. Two times is the max.
Right to removal
Announcements that violate the TU Today content guidelines will be removed. Repeated violations or inaccuracies will result in the termination of posting rights.
Submitting Content
Announcements
Announcements that comply with the content guidelines above may be submitted to a divisional representative for posting. Student requests should be submitted to a Student Affairs representative. Requests should include a headline, content that’s been thoroughly proofread and approved by your department head or organization president, contact information for any related questions, and your intended audience (students or general). Requests should be sent five business days before you’d like the announcement to appear.
Events
TU Today events are pulled from the university’s main events calendar. The system uses a proprietary algorithm to show the most relevant and significant events for the campus community. All students, faculty and staff can submit an event for the calendar. For more information, contact calendar administrator Greg Primrose.
News stories
The top portion of TU Today typically shows a TU News story about programs or people with broad campus appeal and impact. We welcome you to submit a TU News story idea.
Editorial Oversight
TU Today is managed by University Marketing & Communications, which oversees the email’s distribution and news story content. Announcement and event submissions are reviewed and edited by divisional contributors for each of those areas. For questions, contact administrator Pamela Gorsuch.
Adding or Replacing a Contributor
Divisional contributors must be approved by the divisional vice president or dean before receiving system training and access. Requests to replace an existing contributor should be sent to TU Today administrator Pamela Gorsuch. The request must include the appropriate approval chain.