Sabbatical Presentation by Jung Sook Lee, Department of Mass Communications, College of Fine Arts and Communication
Jung Sook Lee, Professor in the Department of Mass Communications, presents her sabbatical presentation on Friday, May 17 as part of COFAC Colloquium 64 from 3:00 p.m. – 4:30 p.m. on Zoom. The title of this presentation is, “Do company reputations and consumer trust matter in environmental and social sustainability communication?”
In the minds of consumers, environmental sustainability tends to be trendier and more salient than social sustainability. This bias is reflected in the practice and research of sustainability communication in marketing and advertising. This sabbatical project explores whether the salient area of a company’s preexisting reputation, unrelated to sustainability issues, affects consumers’ trust and overall attitude toward the company’s sustainability initiatives. These relationships will be explored in environmental and social sustainability contexts.
COFAC Colloquium 64
Friday, May 17, 2024
3:00pm- 4:30pm on Zoom
https://towson-edu.zoom.us/j/92893212933?pwd=SVNJUmN5c0IzQU1rb05ZZjhWc3ZOZz09
Tags: ResearchCategorised in: General
This post was written by Malkus, Laura K.