E. Soo Rhee, Dept. Mass Communication Sabbatical Presentation: All natural or super-natural? Analysis of current state of marijuana advertising.
COFAC Colloquium 46
Friday, March 5th, 2021
3:00p.m.- 4:30p.m.
https://towson-edu.zoom.us/j/91438456983?pwd=eE5tblNCSklBMzNCamc1RG91VnMyZz09
Meeting ID: 914 3845 6983
Passcode: 84519357
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“All natural or super-natural? Analysis of current state of marijuana advertising.”
Ever since medical and non-medical marijuana became legal in parts of the US in 2012, the legal landscape of this field has been under reformation and varies by state (Bierut et al., 2018; D’Amico et al., 2018). As the marijuana industry has become one of the fastest growing industries in the US with more states legalizing sales, advertising has burgeoned (Krauss et al., 2017). This study looks into marijuana brands’ website to gauge the current state of marijuana advertising emphasizing fair balance and advertising appeal.
Categorised in: General
This post was written by Healey, Elizabeth E.